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ColorPrem and TextPrem: Expanding the Possibilities of PVC


Category
Sustainability
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With ColorPrem and TextPrem, Isothermic is introducing two new finishing signatures designed to expand the aesthetic possibilities of its PVC windows. ColorPrem brings together our contemporary colour finishes, while TextPrem features our textured and material-inspired finishes, including wood-inspired effects.
Developed using Continental exterior films, these solutions allow us to offer more contemporary colours, richer textures and more matte finishes while leveraging, depending on the collection, technologies designed to better manage heat buildup caused by sun exposure. For example, this technology can reflect up to 80% of near-infrared radiation and reduce surface temperatures by as much as 15°C compared with other coatings—an especially relevant advantage when choosing darker colours.
But this launch is about more than simply adding new options. It also reflects a broader strategic decision. Rather than relying entirely on an external supplier for this stage of production, we chose to bring the technology in-house by investing in the necessary equipment at our manufacturing facility. This gives us greater control over application quality, finish consistency, lead times, the evolution of our colour and texture offering, and our future research and development capabilities.
In creating ColorPrem and TextPrem, we also wanted to build a territory of our own. Technologies evolve, processes change and suppliers may vary. What must remain is our ability to make the right choices, maintain control over our products and evolve our offering with consistency.
For us, these two brands represent more than something new. They reflect a broader commitment to developing durable, thoughtfully designed solutions that are truly integrated into the way we manufacture.
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