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Coffee with Steven Sage, Sales Advisor

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Steven Sage’s career path has been shaped by bold turns and thoughtful choices. A former truck driver who once travelled across the United States, he transitioned into customer service before discovering his true calling in sales. Now a Sales Advisor at Isothermic in Sherbrooke, Steven puts his professionalism and strong sense of respect at the service of his clients. In this interview, he shares his story, his vision of the profession and what drives him every day.

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1. Tell us a bit about your background. 

I began my career as a truck driver, travelling the roads of our neighbours to the south. My driving experience led me to join Messer Canada, where I specialized in transporting liquid hydrogen. When the time came to start a family, I redirected my career toward customer service — still with the same employer — focusing on the management of compressed gas cylinders and safety equipment.

However, following an event that occurred within the company, I felt the need for a change. I wanted to take on new challenges in the field of sales. I was looking for an employer who shared the same values as I do: professionalism, pride in their brand image, and a genuine commitment to work–life balance. The day I walked into Isothermic, I immediately felt that I was in the right place.

2. What motivates you most in your role as a sales advisor? 

Having the opportunity to meet clients who welcome me into their homes and trust me to guide them through their project is both enriching and rewarding. It’s a great opportunity to build relationships while sharing my knowledge and expertise in the field.

3. Is there an accomplishment you’re particularly proud of?  

My answer may sound cliché, but my greatest accomplishment will always be my two daughters, whom I am immensely proud of.

4. What aspects of your job do you find most stimulating? 

What motivates me most is when a client chooses to do business with me. When that happens, I feel a deep sense of pride and accomplishment. It tells me that I was able to advise them properly and earn their trust.

5. What is your number one value in everyday life?

Respect — in words as well as in actions. I strongly believe that in order to be respected, you must first know how to respect others.

6. How do you think you contribute to Isothermic’s culture?

  • I always adopt a positive approach with clients to create an atmosphere of trust and professionalism. I welcome them warmly, with a smile, and take the time to truly listen to their needs.
  • I strive to be methodical in my work to minimize errors and ensure consistency.
  • I always try to think beyond the client’s initial expectations so I can offer more options, which I believe helps me stand out from competitors.

7. How would you describe your team and the way you work together?

Respectful and welcoming. We make sure that every client receives advice that is tailored to their specific needs.

8. In your opinion, what is a key element to succeeding as a team?

Positive leadership, respect and communication. With these elements in place, I believe a team can go far.

9. What do you think sets Isothermic products apart from other windows on the market?

In my opinion, Isothermic stands out through its strong brand image, its high-quality products that continue to evolve, and its customer service.

10. What’s your favourite song, or one you often have stuck in your head?

It would be hard for me to choose just one song, but my favourite band is definitely Metallica. Their music was very present during my childhood — and it still is today.

11. Your all-time favourite movie?  

Gone in 60 Seconds holds a special place for me, as it marked one of my very first meetings with my partner — 23 years ago now.

12. Is there a quote that resonates with you or represents you well?

“The other side of the coin.”
To me, every situation has two sides — and therefore two ways of analyzing or perceiving it. This philosophy helps me better understand my client’s perspective and approach their needs from a new angle.

13. What does a typical day at Isothermic look like for you? 

As a sales representative, my role is to ensure optimal management of my schedule — both weekly and daily. This includes prioritizing urgent matters, diligently following up on appointments, and managing my quotes efficiently.

14. What do you do to recharge? 

I especially enjoy drawing. Whether during happy moments or more challenging ones, drawing helps me stay present and add colour to life in my own way.

Thank you to Steven for taking the time to share his journey with us and for doing so with such sincerity. We’re proud to count on his expertise and dedication every day. To learn more about current opportunities at Isothermic, visit our Careers section.